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Download full textYankelovich, Skelly and White, Inc., New York, NY. – 1974
This report conducted for the Association of American Publishers, Inc. on the college textbook market provides the industry with operationally useful information and trend data on the prevailing attitudes, needs, purchasing and usage patterns of the prime users of college educational materials--the faculty and the students. Detailed findings…
Descriptors: College Faculty, College Students, Higher Education, Marketing
Sterling, Christopher H. – 1974
Some 350 textbooks (and volumes suitable as texts) are reviewed that are potentially useful in college and university courses in both broadcasting and mass media. The reviews were written over a 4-year period, each being an entry in itself with limited cross-reference. The first four parts appeared in 1971-72 in "Educational Broadcasting…
Descriptors: Annotated Bibliographies, Broadcast Industry, College Curriculum, Mass Media
Bergen, John V. – 1966
Over ninety citations comprise this bibliographic survey on beginning college geography textbooks intended as: 1) a book selection and reference tool for librarians and teachers, 2) a bibliography for curriculum development for teachers and administrators planning and organizing new geography courses; 3) a reference for teachers searching for…
Descriptors: Bibliographies, Geography, Geography Instruction, Higher Education
Michigan State Dept. of Education, Lansing. – 1972
The eight books examined in this study were the most recent editions of: Observing People and Places; Exploring Our Needs; At Home in Our Land; The Social Sciences: Concepts and Values; Communities and Social Needs; Learning About Communities: One Plus One; Investigating Man's World: Local Studies; and, Communities and their Needs. A group of six…
Descriptors: Cultural Pluralism, Elementary Education, Ethnic Groups, Social Problems
Peer reviewedLowery, Lawrence F.; Leonard, William H. – School Science and Mathematics, 1978
Provides information concerning the development and use of the Textbook Questioning Strategies Assessment Instrument (TQSAI). (CP)
Descriptors: Instructional Materials, Science Education, Sciences, Teaching Methods
Peer reviewedChatman, Steven P.; Goetz, Ernest T. – Teaching of Psychology, 1985
An objective index-based textbook evaluation method that can be reliably applied to large collections of introductory textbooks is described. The method was designed to help teachers reduce the pool of available introductory texts to a manageable number for more in-depth treatments. Dimensions assessed were key concepts and major theorists…
Descriptors: Content Analysis, Evaluation Methods, Higher Education, Introductory Courses
Reppert, James E. – 2001
How relevant are some textbooks when professors, even in the same department, teach similar courses in different ways? Are there methods by which textbook companies can receive realistic, substantive feedback concerning the quality of communication textbook offerings? This paper details the methods by which its author/educator became a textbook…
Descriptors: Higher Education, Mass Media, Publishing Industry, Speech Communication
Ediger, Marlow – 2000
Too frequently textbooks used in class are criticized heavily by educators. In and of itself, a textbook is neither good nor bad. If the text has been carefully chosen, there may be reasons for criticizing its use. Textbooks should always be carefully evaluated when new basals are chosen so that the very best one(s) are selected for a class.…
Descriptors: Basal Reading, Classroom Techniques, Elementary Secondary Education, Language Arts
Peer reviewedVanderMeulen, Kenneth; Harris, Mary L. – Reading Horizons, 1974
Presents an annotated list of textbooks in a number of vocational content areas and includes the readability level of each text. (TO)
Descriptors: Bibliographies, Content Area Reading, Readability, Reading Material Selection
Hepburn, Mary A. – Phi Delta Kappan, 1974
A right-wing group has succeeded in banning Edwin Fenton's social studies inquiry series after stormy debates between State textbook selection people and professional educators. (Author)
Descriptors: Academic Freedom, Censorship, Science Curriculum, Social Studies
Peer reviewedWalbesser, Henry H. – National Council of Teachers of Mathematics Yearbook, 1973
The instructional dependence upon textbooks is reasoned as allowing the textbook to be a dominant force in shaping the mathematics curriculum. A historical perspective is given; the use of behavioral objectives in texts is discussed; and a potential selection procedure is proposed. (LS)
Descriptors: Behavioral Objectives, Curriculum Development, History, Instruction
Peer reviewedChastain, Kenneth – Hispania, 1971
Descriptors: Attitudes, Audiolingual Methods, Grammar Translation Method, Modern Languages
Peer reviewedPfister, Guenter G.; Troyanovich, John M. – Unterrichtspraxis, 1971
Descriptors: Audiolingual Methods, College Language Programs, German, Language Instruction
Salistra, W. I.; Salistra, I. D. – Deut Fremdsprache, 1970
Descriptors: Audiovisual Aids, Charts, Language Instruction, Language Programs
Cassie, J. R. Bruce; Styles, Ken H. – Education Canada, 1981
Criteria to serve as a basis for intelligent review and selection of books and materials for use in schools include: the nature of the learner; program gestalt; "teachability" of the material; determination of in-school use; content appropriateness; disposition of teacher, student, and parent; availability; physical format; cost; and…
Descriptors: Elementary Secondary Education, Evaluation Criteria, Foreign Countries, Media Selection
