The purpose of this study was to identify and describe major trends in American rhetoric during the nineteenth century. Elements of traditional rhetoric--invention, arrangement, style, memory, and delivery--were examined. Subobjectives involved (1) a verification of the extensive use of certain textbooks, (2) an identification of the addition or…

The national criteria found in many textbooks were shown to be ineffective in teaching subject and verb concepts. (JH)

To provide a rationale for textbook evaluation, a study examined the major and minor topics covered in 20 selected college-level business communication textbooks, the readability level presented for each text, and the number of schools currently using the text. (HOD)