Looks at factors in the textbook publishing industry, especially costs and censorship, which affect the quality of available reading series. Notes the problem of readability and content bias. Finally, presents a checklist of basal reader evaluation criteria. (SJL)

The main appeal of corporation-produced consumer education materials is their "free or inexpensive" aspect. But the very low price of these items may have a high cost in the form of their biased perspectives. Teachers must exercise continued care in selecting and using consumer education materials. (Author/SJL)