As newspapers follow editorial work, the author's identity remains in the background. Hence, newspapers' discursive features should be studied from textual perspectives to understand the social dimension of the messages produced in such texts. What is more, pragmatically, the text as a whole and its separate language units with their structural elements require careful attention. Thus, this paper aims to analyze onomastic metaphors as one of the structural-stylistic types functioning in the language of newspapers. We analyzed the Moskovskij Komsomolets, Arguments and Facts, Komsomolskaya Pravda, Rossiyskaya Gazeta, and Izvestia during our analysis, with specific attention paid to the proper names as the binding elements with their substantial and semantic functions. Our results suggest that certain metaphorical language uses appear repetitively in the texts.