Investigates the influence of metaphors on text processing. Varies the degree of explicitness provided between a metaphor and new information. Finds that metaphors increase learning of the idea units strongly related to the metaphors, and thus can be used to increase learning of particular material in text. (SR)

Suggests that understanding the "tools of rhetorical analysis" in relation to persuasion can help business communication teachers better incorporate the concept of consensus building into their courses. Discusses incorporating rhetorical techniques (using metaphors, calling on readers' schemata, and using narratives) into a business…

Presents a model for electronic books based on the paper book metaphor. Discussion includes how the book evolves under the effects of its functional components; the use and impact of the model for organizing and presenting electronic documents in the context of electronic publishing; and the possible applications of a system based on the model.…

Investigates whether enriching text with analogies, similes, and metaphors has an impact on student cognitive learning and attitudes. Reports no gain on achievement, negative gain on attitude, no gain on proposition recall test, and negative gain on student attention to the text. (YP)

This article discusses the reading fluency and comprehension problems of struggling secondary students who can read, with assistance, on a fourth-grade reading level or above. Difficulties with vocabulary and sentence construction are described, along with problems with pronoun reference and noun substitutions, metaphor, and conventions of print.…