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Jenkins III, Henry – Critical Studies in Mass Communication, 1988
Discusses women who write fiction and fan literature based on the "Star Trek" universe, outlining how Star Trek fans force the primary text to accommodate alternate interests. Also considers the issue of literary property in light of the moral economy of the fan community that shapes the range of permissible retellings of the program…
Descriptors: Broadcast Television, Creative Writing, Discourse Analysis, Females

Holbrook, David – Journal of Moral Education, 1981
Examining the attitudes and behaviors of his adolescent students in rural Yorkshire, the author finds in them a strange lack of respect for adults, which he attributes to disruptions of consciousness caused by the constant bombardment of pop music and television. Two other authors comment on pp128-30. (SJL)
Descriptors: Adolescents, Antisocial Behavior, Boarding Schools, Generation Gap

Morris, Barbra S. – English Journal, 1989
Argues that educators must acknowledge that television has the power to elicit student empathy and that students want to understand television's power to move them. Describes three kinds of television analysis: individual detailed logs of text; group dialogue about television programing; and researched essays documenting and interpreting details…
Descriptors: Class Activities, Commercial Television, Critical Thinking, Critical Viewing
Strother, Karen E. – 1994
A study examined how African American women construct meaning in the television show "Beverly Hills 90210." The analysis was to examine how women of color decode and negotiate one of the most popular youth-oriented Eurocentric television shows--one in which none of the regular cast members are of African-American descent. Methodology was…
Descriptors: Blacks, College Students, Cultural Context, Females
Kielwasser, Alfred P.; Wolf, Michelle A. – 1988
This paper provides a framework for developing an approach to understanding soap opera's appeal as a direct function of both the genre's form and of its fans' viewing behavior. The paper suggests that while this analysis is largely critical, other studies from both critical and social scientific approaches can be based upon the framework and…
Descriptors: Audience Awareness, Audience Participation, Audience Response, Mass Media Use
Ogles, Robert M.; Sparks, Glenn G. – 1988
Comparing two measures of television exposure (time spent viewing, and the number of violent acts viewed per hour) as predictors of television-influenced fear of criminal victimization, a study conducted probability surveys in two midwestern cities with dissimilar crime rates. A preliminary study of 142 undergraduates in a mass communication class…
Descriptors: Audience Analysis, College Students, Higher Education, Mass Media Effects
Zigerell, James – 1984
The mass media and especially television pose problems for teachers in humanities disciplines traditionally associated with leisure, time for reflection, and the quiet contemplation of the good, true, and beautiful. Although other media have been criticized for their deleterious effects, television most affects humanists in their mission because…
Descriptors: Educational Television, Futures (of Society), Humanities, Humanities Instruction
Machalow, Robert – 1984
Noting that daytime television serials have been used to teach a variety of subjects, including writing and language skills, this paper reviews literature on the nature of soap operas so that instructors can use them more effectively. Following an introduction citing studies on the educational uses of soap operas, the paper explores the following…
Descriptors: Audience Analysis, Characterization, Content Analysis, Higher Education
Breen, Myles; Corcoran, Farrel – 1982
Reflecting the ideas of Roland Barthes, this paper examines the nature and importance of myth as a type of speech. The investigation proceeds by discussing myth from the perspectives of both traditional and contemporary disciplines, then considers the universality of myth, its religious impulse, and its functions. Using examples from television…
Descriptors: Communication Research, Communication (Thought Transfer), Cultural Awareness, Cultural Influences
Breen, Myles P.; Powell, Jon T. – 1980
A survey of 549 college students investigated the size and motivation of the campus audience for soap operas. About half the student population (40% of the women and 10% of the men) claimed to watch the daytime serials. Most of the women viewing the soap operas watched two or three serials per week, with 83.3% following at least two regularly, and…
Descriptors: Behavior Patterns, Behavioral Science Research, College Students, Higher Education

Gerbner, George; And Others – Journal of Communication, 1978
Describes the most recent phase of the long-range research called "Cultural Indicators" which yields an annual television violence profile. This report stresses methodology, current findings on the distribution of power in the world of television drama, and some behavioral correlates of viewing. (JMF)
Descriptors: Behavior Patterns, Behavioral Science Research, Cultural Influences, Popular Culture

Nordlund, Jan-Erik – Communication Research--An International Quarterly, 1978
Defines and operationalizes the concept of media interaction, which implies that the audience member experiences "interaction" with, and in many cases identifies with, persons in the media content. Presents a model of media interaction and the results of surveys conducted to explore hypotheses derived form the model. (JMF)
Descriptors: Audiences, Communication (Thought Transfer), Foreign Countries, Interaction
Timberg, Bernard – Southern Speech Communication Journal, 1987
Explores how the formal television elements that constitute the ritual space of the talk show establish and contextualize the socio-centrality of the star host--specifically examining the comedy of Johnny Carson and David Letterman, examples of the Yankee character as a champion of common sense and cultural consensus. (NKA)
Descriptors: Comedy, Cultural Context, Humor, Mass Media Effects

Livingstone, Sonia M. – Journal of Communication, 1990
Examines television viewers' interpretations of a particular narrative from the British soap opera "Coronation Street" after they had watched it unfold over some time in natural viewing circumstances. Identifies and discusses the interpretations of four clusters of viewers ranked in terms of their relative allegiance to the characters.…
Descriptors: Audience Analysis, Audience Response, Characterization, Foreign Countries

Delli Carpini, Michael X.; Williams, Bruce A. – Communication Research, 1994
Argues that most public-opinion research results from an implicit metaphor of citizens as "political consumers" and media messages as "hypodermic injections." Offers an alternative "conversational" metaphor. Describes a focus group project examining the relationship between television and public opinion. Presents…
Descriptors: Higher Education, Media Research, Metaphors, Political Attitudes