Current activity in the area of television research was reviewed, with an emphasis on some of the factors which will influence future research. An analysis was made of: (1) the priorities held by the scientific community in regard to research on television and human behavior, (2) the perspectives within the community that are likely to influence…

The relative credibility of media is measured and compared over a 16-year period by the Roper Organization for the Television Information Office. Sources of information and trends in viewing habits and hours of viewing are described; the relative desirability of media as viewed by various population groups is reported. Changes in opinion as to…

The highly rated television program series, "All in the Family," was used to test the relationship between attitudes espoused by televised characters and attitudes held by viewers of this type of television programing. On the basis of survey questionnaires, it was condluded that people who hold dogmatic and, especially, racist beliefs find…

Reviews salient findings of media research involving young children and discusses implications of these findings for future research and applications in instructional computing. Effects of television viewing on attention and comprehension, achievement, development of mental skills, and behavior and socioemotional development, and comparative media…

The Communication Theory and Methodology section of the Proceedings contains the following 17 papers: "Extra! Extra! Read All About It: Attention and Memory for Deviant and Imagistic Headlines" (Jennifer Borse and others); "Refining a Uses and Gratification Scale for Television Viewing" (Jennifer Greer, Cyndi Frisby, and David…

This yearbook compiles research findings on children and youth and media violence from the perspective of the United Nations Convention on the Rights of the Child. The thematic focus of this yearbook is on what is being done to combat gratuitous media violence. It presents information on media education and children's media participation. Section…

Describes a study that was designed to examine the emotional consequences of providing information about the likelihood of a frightening media event to children in kindergarten through third grade. Facial and physiological indicators of fear were measured, and implications for understanding media-induced fear and for selecting effective coping…

Reviews studies that were carried out with children to compare cognitive processing of audio and television stories, and describes a study conducted in the Netherlands where children aged 10-12 either watched a television film or read a print version of the same story and then retold the story in writing. (23 references) (LRW)

A survey project carried out by the National Opinion Research Center (NORC) measured the effects of viewing the television series, "Feeling Good." The survey was one of four studies undertaken to assess the impact of the "Feeling Good" series. This project was a field experiment designed to ascertain the effects of viewing of…

A survey was made in 1967 concerning children's viewing of television in Shizuoka, Japan. Although this survey was a follow-up to one made from 1957 through 1959, no comparisons are made between the two in this booklet. Third, fifth, and seventh graders, preschool children, and mothers of children in school were asked about: how they spent their…

In an appeal before the Federal Trade Commission (FTC), the author pleaded for governmental action to restrain national advertisers from "unscrupulous and erroneous advertising pitches aimed at children." Citing the principal media for child-targeted advertising, (comic books, youth magazines, school displays and radio and television), the speaker…

Boys are especially active users of media, and researchers have suggested that the cumulative impact of media, such as television, movies, and music videos, may make them some of the most influential forces in boys' lives. This report presents the findings of a national poll of 1,200 young people (ages 10 to 17) and focus groups in which boys…

THIS 47 PAGE BIBLIOGRAPHY HAS BEEN DEVELOPED AS AN AID TO LEGISLATORS, THEIR RESEARCH STAFFS, INSTITUTIONS OF HIGHER LEARNING, AND TO INDIVIDUAL RESEARCHERS INTERESTED IN THE AREA OF INTER-INSTITUTIONAL TELEVISION. SECONDARY SOURCES IN SOME INSTANCES HAVE BEEN INCLUDED FOR EASE IN LOCATING UNPUBLISHED MATERIALS OR FOR SUMMATIONS AND REVIEWS OF…

This paper summarizes an integrated research study which was conducted of the literature on learning from mass media and instructional television. The body of literature reviewed encompasses 17,500 citations from the Educational Resources Information Clearinghouse (ERIC) and 1,882 citations from Psychological Abstracts. Major research areas…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 45 titles deal with a variety of topics, including the following: (1) gender portrayal in magazine advertising; (2) the role of special interest groups in agenda-setting; (3) the relationship between sensation-seeking and horror…