This survey, which was conducted to assess the general needs of adult Americans that could be served by educational programming for television, had three component parts: (1) a series of focus group interviews; (2) a telephone survey of 1300 adult Americans in order to ask the public directly about their predominant concerns; and (3) a series of…

RESEARCH WAS DIRECTED TOWARD DETERMINING THE EFFECT OF REPEATED EXPOSURE TO NEWSPAPER PUBLICITY CONCERNING EDUCATIONAL TELEVISION ON (1) ATTITUDES TOWARD EDUCATIONAL TELEVISION AND (2) VIEWING BEHAVIOR RELATIVE TO EDUCATIONAL TELEVISION. THE SAMPLE CONSISTED OF 329 PERSONS TAKEN FROM A LARGER SAMPLE USED IN THE STUDY OF RESISTANCES TO EDUCATIONAL…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

A random sample of 3,847 residents of Orange County (California) were contacted during fall 1974 for the purposes of assessing the county's public television (PBS) viewing habits and the general awareness of and interest in televised courses for credit. This survey, conducted in the interest of KOCE, a public UHF station owned and operated by the…

This study examines the characteristics of the KTEH viewing community. KTEH is an educational television station serving the San Diego area. Eleven paid interviewers dialed 1582 telephone numbers selected randomly from the telephone books for metropolitan San Diego to obtain the data. It was concluded that the relatively low public awareness of…

This study investigated the influence of structured children's television programming on prosocial behavior. Subjects were 53 children ages 4-6, from two day care centers. Nine videotapes were produced (three for each of three experimental conditions) differing in their presentation of socially-valued behavior, socially-devalued behavior,…

As a followup to a previous evaluation, a study to determine the effect of Sesame Street viewing on school readiness was conducted using a group of 99 three-, four-, and five-year-olds from a low income neighborhood in Los Angeles. Subjects were randomly assigned to groups which were either encouraged to watch the program or to maintain their…

Methods are suggested to measure the program appeal and audience attention of Children's Television Workshop productions. Among these are distractor techniques, one which permits subjects to discriminate between two simultaneously broadcast programs by selecting the audio track they most prefer and one used to rank order several programs.…

Because the author believes that one learns more through sight than through language and learns it more quickly and comprehensively, he feels that television is the most likely medium to revolutionize the process of education. He explores the possibilities of creating a visual culture via television, basing his proposals on an examination of the…

Pilot project SITE was undertaken to help shape a national TV system for India. Programing was to provide nonformal education in agriculture and health; formal education for primary school children and teachers; and by promoting Indian culture, to create a sense of political unity among the nation's disparate linguistic groups. (JEG)

The exploratory study determined whether Spanish language-use patterns employed on a television program accurately reflected language use patterns of the target culture as perceived by members of that group. Findings indicated over 50% approved of the show's language use because they attributed to it the intent of legitimizing bilingualism. (NEC)

The structural relations among viewing behaviors, viewing conditions, background characteristics, and intellectual ability to preschoolers' learning from instructional television were investigated. Subjects were randomly assigned to one of three treatment groups who viewed tapes designed to teach seriation concepts. A School Aptitude factor made…

Tested the effectiveness of ridicule as an educational and social corrective in children's educational television programs. Found that ridicule is a potent means of educating six-year-old television viewers but is far less satisfactory in motivating four-year-olds to action or in deterring their unwanted performances. (PD)

A discussion of television as a technological device used to teach reading both inside and outside of the classroom. (Author/HB)

An attempt to isolate possible effects of the application of visual reminders on learning by TV. The underlying assumption was that learning by means of television and other visual media can be enhanced by methodically applying visual reminders. (Author)