The complete text and pictures of a slide/tape and videotape presentation explain Prime Time School Television (PTST), a non-profit organization, with emphasis on the active role of participants in utilizing prime time programs in everyday teaching-learning situations. PTST encourages teachers to recommend and use evening television programs as…

In this series of National Public Radio interviews, individuals from education and television broadcasting discuss the use and abuse of television by schools and the influence of television on children in home viewing. It is asserted that television is and will continue to be watched, and therefore it is necessary to learn how to deal with it. By…

THE FOUR MAJOR EFFORTS OF THE OREGON EDUCATIONAL TELEVISION PROJECT WERE SUMMARIZED. THE REPORT (1) RECOUNTED THE HISTORY OF THE RESEARCH EFFORT, (2) SUMMARIZED THE SECONDARY SCHOLARLY PRODUCTS OF THE PROJECT, (3) ABSTRACTED RELATED PRELIMINARY REPORTS, AND (4) PROVIDED GENERALIZATIONS BASED ON DATA COLLECTED DURING THE COURSE OF THE STUDY…

This paper discusses WNET-TV's response to an HEW Request for Proposals concerning the development of critical television viewing skills. Two factors that should be considered when planning the implementation of a critical viewing skills curriculum in public education are identified--where and how to fit critical television viewing into the…

The author, a producer for the British Broadcasting Corporation (BBC), discusses the nature of the problems involved in producing several educational television series intended to advise parents on the subjects of child rearing and child development. (LS)

Various ways of presenting science on television are discussed in this anthology. The "real world imperatives" of commercial television are shown to severely limit science programing. The influence of economic factors on independent production of television documentaries and on network coverage of science news is also explained.…

A pilot study was conducted to measure comprehension of affective bits on "Sesame Street" in children ages three to five years. Subjects were shown bits extracted from previous programs relating to two affective areas, anger and pride, and comprehension questions were administered at the end of the viewing. The questions attempted to…

The following methods are suggested to measure the comprehensibility of Children's Television Workshop productions: (1) comprehension tests inserted into the program; (2) dual audio testing--a technique which inserts comprehension questions into the empty spaces in the regular program audio track; and (3) program interruptions which permit…

This paper describes the evolution of the Children's Television Workshop, which was originally suggested in a study made by Joan Ganz Cooney for the Carnegie Corporation, and which was responsible for the development and production of the daily, 1-hour educational program, "Sesame Street:" As envisioned in the Carnegie proposal, the…

KQED is the community-supported, non-commercial public television station for the San Francisco Bay Area and Northern California. A telephone survey was conducted to determine the size, composition, and general viewing patterns of the station's audience and to ascertain what programs were or were not popular. A total of 11,538 telephone interviews…

This study compared the parental appeal of the Appalachia Educational Laboratory's television program, "Around the Bend," with "Captain Kangaroo" and "Romper Room." Data was solitited from 150 parents of children in each of the three treatment groups of the Early Childhood Education Program: (1) children who observed…

Investigates the effects of the first season of Sesame Street (1970) on readiness in kindergarten children. Evidence indicates that the scores of children from an advantaged community were significantly higher on the alphabet subtest after exposure to Sesame Street, but that scores of children from the Head Start Program did not differ…

According to the theories of Maria Montessori and Jean Piaget young children are happiest and learn best when they are participants in the learning process. ViceVersaVision involves a concept of participatory television viewing by which young children actively take part in the television programs that they watch. (Author/RK)

Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)