This investigation considered description, association, and inference regarding television viewing patterns and motivations of aging persons. Among its findings, this study concluded that television--aside from its important role in disseminating information and entertainment--also functions to occupy idle time and to fill a companionship vacuum…

A presentation of radio and television listening and viewing research from the Netherlands. (Author/HB)

Investigates the relationship between television dependency and support for Wallace in the 1968 election campaign. (MH)

Results demonstrated that color affects females more than males but increases positive judgement of aesthetic value and overall quality of commericlas for both sexes.

Discusses the subjective meaning of television news watching in terms of five factors: surveillance-reassurance, cognitive orientation, dissatisfactions, affective orientation, and diversion. (JMF)

A study was conducted to explore whether Fishman and Roslow's concept of adjacent listening could be adapted to studying television viewing behavior and used as an indicator of audience interest and information-seeking behavior. A second hypothesis was that different types of news programs might be preferred by groups reporting primary reliance on…

This study measured audience perceptions during the course of a prerecorded segment of the television series "Emergency" and compared audience responses with the occurrence of specific production variables: subject movement, camera movement, cutting rate, image size, and so on. Audience-response equipment, capable of recording ratings…

The proposition advanced by media critics John Fiske and John Hartley, that television provides the experience of "defamiliarization" (the demand that viewers "negotiate" a response to the ideological frameworks that television presents), is considered by the Russian Formalist critics and the structuralists who elaborated and…

Results of interviews with children on their likes and dislikes in television programing. (CH)

Examines forms of media in today's electronic environment including television, microcomputers, video games, and music television, and considers these media forms and their effects on cognitive processing. Implications for teachers and instructional designers in achieving curricular balance between print and electronic media are discussed. (MBR)

In a study to identify types of mass media consumers, a Q-type factor analysis was run on respondent exposure to 90 categories of content within seven mass media (television, radio, recordings, motion pictures, newspapers, magazines, and books). The respondents were 116 seventh graders in Waterloo, Iowa, who were asked to keep daily diaries of…

A study was conducted to explore the relationships between sensation seeking--a multidimensional personality trait--and categories of leisure activity choices, mass media uses and gratifications, and television program preferences. It was hypothesized that low sensation seekers would find vicarious media such as television to be attractive leisure…

A study was conducted in Champaign-Urbana, Illinois, to replicate research undertaken in Columbus, Ohio, that measured public knowledge about newspapers and television news business. Data were collected through telephone interviews with 341 heads of households. The results supported the findings of the earlier research. Among the findings of the…