The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

Surveys children and parents to examine children's active, conscious cognitive processing of television program information during home viewing. Finds that children's mental effort investment varies as a function of viewer age and the type of program being viewed. (SR)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

A student-conducted television survey caused the fifth graders to read, think introspectively about their own television viewing habits, conduct interviews, analyze the resulting data, and write about the results. (BW)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)

Designed to indicate the reasons behind viewer program preferences, this 32nd report of an annual opinion poll presents the results of a survey which asked 914 participants to evaluate 3,584 television programs they liked, did not like, and/or to evaluate new programs. Tables summarize the reasons why programs were selected by viewers, their…

Interviews with 900 people provided data about the impact of cable television on public television viewing. The subjects came from three matched samples, each containing 300 homes drawn from the same geographic area of Salt Lake City, Utah, differing primarily in their subscription/access to cable television (homes with cable television, homes…

The results of a mail survey of pediatricians' views of TV programing policy as it relates to children are reported. (MM)

The main purpose of this study was to evaluate the opinions of parents of pre-school children about children's programmes on TV. The study had two phases: In the first step "The Evaluation Scale for Children's Programmes" was translated into Turkish, the reliability and validity of the scale was tested through analyzing of the data…

Among the findings from a survey of 435 third-through seventh-grade children is that substantial numbers of children watch television news in formats designed for both adults and children, that children believe news is produced to serve a number of different functions, and that they receive different patterns of gratifications from viewing. (GT)

Designed to indicate the reasons behind viewer program preferences, this report presents results of a survey which asked 1,576 television viewers (monitors) to evaluate programs they liked, did not like, and/or new programs. Tables summarize the findings for why programs were chosen, their technical quality, content realism, overall quality, and…

To study the impact of "Sesame Street" and "The Electric Company" on teaching methods in kindergarten through second grade, a questionnaire was designed and mailed to over 300 Washington, D.C., area teachers. Results taken from the 75 returned questionnaires indicated that a majority of teachers used television in their…

Presents results from interviews with kindergarten children about their television program preferences and their understanding of the news, and reactions from the teachers of these children. Also discusses some effects of violence in television programming and comments on how parents and teachers can counter these effects. (BR)

A survey of cable television subscribers suggests that Public Broadcasting System programing benefits from repeat scheduling since regardless of which time a show might be dropped from the schedule about 23 percent of the audience would be lost, compared to a 12.2 percent audience loss for commercial entertainment programs. (GT)