Designed to indicate the reasons behind viewer program preferences, this report presents results of a survey which asked 1,576 television viewers (monitors) to evaluate programs they liked, did not like, and/or new programs. Tables summarize the findings for why programs were chosen, their technical quality, content realism, overall quality, and…

Defines and operationalizes the concept of media interaction, which implies that the audience member experiences "interaction" with, and in many cases identifies with, persons in the media content. Presents a model of media interaction and the results of surveys conducted to explore hypotheses derived form the model. (JMF)

Because the video cassette recorder (VCR) is foremost among emerging media technologies in terms of shaping a distinctive home viewing culture, a study investigated the typical home video culture in a VCR household by conducting telephone surveys of three neighboring midwestern communities. Out of 516 valid responses, the survey yielded a sample…

The development of national communications systems, particularly radio and television, and the impact of this technology on the largely traditional society of Indonesia was the focus of this two-year repeated survey sponsored by UNESCO. The sociocultural effects of radio and television communications on Indonesian national integrity, language use,…