A presentation of radio and television listening and viewing research from the Netherlands. (Author/HB)

Identifies a strong indirect relationship between the amount of exposure to radio and television and citizen participation in Yugoslavia. (MH)

A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)

A study examined the use of cable television in the context of general patterns of media use and habits of media users. Data came from telephone interviews with approximately 600 household heads, a third of whom did not subscribe to cable television. Information gathered included respondents' use of newspapers, television, and radio. Cable…

This report, one of two investigations into the use of public television and radio requested by the Corporation for Public Broadcasting and prepared by their Office of Communication Research, compares the demographic characteristics of the public-television viewer and the public-radio listener. Data gathered in the 1976 Roper Reports, which…

A review of literature and two surveys, one of college students and one of a random sample of adults, were used to examine four aspects of media embedded interactions (social behavior in front of a TV or radio): their functions, their environment, their effects, and the reactions of the interactants to them. Television is seen as performing a…

Several studies in media viewing have examined the hypothesis that alienation correlates with the consumption of escape-type content from the mass media. In order to interpret this result, alienation was considered as a process beginning with difficiulties in situation definitions. It was assumed in this study that heavy information of the mass…

Reports the findings of an analysis of the impact of a major criminal event on the size of the total broadcast audience, on media-switching behavior, and on station-switching behavior. (GW)

An Indiana survey of the media use of 108 older adults yielded information about their radio, television, and newspaper preferences. The results suggest that education, income, and sociability exerted as much, or more, influence on how the sample used the media than did their status as senior citizens. (GT)

Investigates the five-factor model of personality (neuroticism, extroversion, openness, agreeableness, and conscientiousness) as a correlate of mass media use. Shows strongest relationships for mass media use between openness and pleasure reading, extroversion and negative pleasure reading, and openness and negative TV viewing. Finds that…

Individuals engage in media behavior several times daily. If a medium is actually used, that decision is one of a series of points which constitute a media behavior unit. The media behavior unit is used in several ways. First, by looking at particular attributes, researchers can determine whether an individual is consistent in medium…

Reports the results of two studies revealing that, except for television viewing, there was little mass media use by patients in a mental hospital and that patients' television viewing was of a passive nature. (GT)

The Media and Society section of this collection of conference presentations contains the following 14 papers: "A Portrait of Urban Conflict: The 'L.A. Times' Coverage of the Los Angeles Riots" (Tony Atwater and Niranjala D. Weerakkody); "Perceptions of News Media Managers toward Their Own Corporate Community Responsibility"…

Presents research data indicating that newspapers and magazines are the mass media sources considered most helpful to people seeking medical information. (MH)

Third and sixth graders were presented a story on television or radio and were then given a version of Torrance's "Just Suppose" test of divergent thinking. Results indicated that--in terms of ideational fluency, flexibility, and originality--the two media did not have a differential effect on children's creativity. (PD)