The main purpose of this study was to evaluate the opinions of parents of pre-school children about children's programmes on TV. The study had two phases: In the first step "The Evaluation Scale for Children's Programmes" was translated into Turkish, the reliability and validity of the scale was tested through analyzing of the data…

To study the impact of "Sesame Street" and "The Electric Company" on teaching methods in kindergarten through second grade, a questionnaire was designed and mailed to over 300 Washington, D.C., area teachers. Results taken from the 75 returned questionnaires indicated that a majority of teachers used television in their…

The results of a telephone survey were used to estimate that 156,000 families watch WPSX-TV, an Educational television station located in central Pennsylvania. Of the sample contacted (N=1,984) 78% watched the station at least once a week and 15% watched daily. During the telephone interview 80% of the respondents agreed to fill out a follow-up…

Presents results from interviews with kindergarten children about their television program preferences and their understanding of the news, and reactions from the teachers of these children. Also discusses some effects of violence in television programming and comments on how parents and teachers can counter these effects. (BR)

Reports that young children characterized as high or medium news watchers, probably watch the news with their parents, watch more as they grow older, have a fairly good idea of the scope and usefulness of television news, prefer stories about topics appearing in popular entertainment programs, and tend to see television news as being about bad or…

Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)

A survey examined: (1) the needs classroom teachers seek to fill with instructional video; (2) the design features best suited to meeting those needs; and (3) whether current productions possess such features and meet such needs. Ninety-seven instructors (out of 275) from eight Colorado high schools responded to the survey. Initial attitudes…

Tested hypotheses that action/adventure characters are perceived by teenagers as likely to engage in antisocial conflict resolution; situation comedy/family drama characters, in prosocial modes. Also tested was hypothesis that, as favorite character's perceived use of a mode increases, so does the viewer's intention to use the same mode. (SW)

A study explored the relationship between gender and talk show viewing motives. Students (109) from 6 randomly selected introductory communication classes in a midwestern university, 30 people belonging to a non-traditional student organization called "Oasis," and 8 residents of a retirement home were given Rubin's instrument to assess…

A study addressed two issues: the degree to which television accurately reflects, lags behind, or exaggerates the presentation of divorce; and whether or not a cultivation effect influences estimates about divorce rates among couples. A questionnaire was designed for administration to participants, 175 undergraduate students in an introductory…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

Examines the level and nature of parental guidance regarding television exercised by academics with an active interest in mass media. It also focuses on the relationship of that guidance to beliefs they hold about the effects of television, to characteristics of their scholarship, and to basic demographic information. (Author/JJD)

The purposes of this survey of television viewers were to investigate their personal experiences with crime and perceived competence to deal with it, and to study their perceptions of the likelihood of crime and fears of personal victimization. Members of a London Panel maintained by the Independent Broadcasting Authority's Research Department for…

The last in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. Discussion centers on…