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Braverman, Marc; Lehman, Rosemary – 1981
A study of the cognitive aspects of children's television watching addressed the following questions: To what degree is processing capability mediated by one's attentional set, as opposed to skills that one brings to the viewing situation? If attention is a significant mediating factor, is this true across various kinds of information one can…
Descriptors: Attention, Characterization, Cognitive Processes, Comprehension
Hillyer, Kathryn Oliver – 1993
Television advertising aimed at children is explored, including its regulation, techniques, and research on its effects. Particular attention is given to sexual stereotypes in commercials, including an analysis of certain commercials. A commercial literacy unit is presented for use with fourth graders. The history of advertising targeted at…
Descriptors: Characterization, Children, Childrens Television, Consumer Protection
