Research indicates drug abuse messages are broadcast during low youth and nonprime television viewing hours and contain little specific information. (RB)

A review of eight major empirical studies relating to the effects of commercial television advertising of proprietary drugs on drug use, misuse, and abuse found in general that no such relationship exists. Among the findings of the studies are the following: (1) no relationship exists between media exposure and marijuana use, (2) drug abusers view…

Summarizes an evaluation of the impact of the 1976-77 Florida Drug Abuse television campaign, targeted at middle- and upper-class individuals. The article reports audience viewing frequency of the TV campaign announcements, differences between viewers and nonviewers, plus viewing and reaction differences between target and nontarget audience…

The issue of whether or not television should continue to air commercial announcements for over-the-counter (O-T-C) drugs has been debated in the United States. On 8 December 1976, the Federal Communications Commission denied a petition to ban such television commercials between 6 A.M. and 9 P.M. in part because it could find little scientific…

This study reports a content analysis of 1976-1977 commercial television programing for incidents of alcohol, drug, and tobacco use and sexual behavior. The analysis included one episode of each prime time and Saturday morning dramatic series, comprising 77 programs and 58 hours of television viewing. A concurrent survey among 300 fourth, sixth,…

This testimony presents evidence of children's television advertising excesses and abuses. The testimony points out that the average TV-watching child sees more than 22,000 commercials a year, and that on the programs most popular with children large numbers of over-the-counter drugs and hazardous products are advertised. The history of private…

This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of the media in society and the growing incidence of addiction. Articles in this issue include: (1) "Culture of Addiction" (Rosalind Silver); (2) "Crack and the Box" (Pete Hamill); (3) "When It Comes to Drugs, Beware the Censor's Fix" (David Musto); (4)…

Televised portrayals of variables that are related to educational and occupational aspirations and educational motivation have the potential to influence viewers' attitudes, expectations, and behaviors in these domains. In order to test this premise, a study assessed messages about these variables and about drug use in the prime-time television…