Thirty-six five- to six-year-old girls viewed one of three television network cartoons, either high or low stereptyped or neutral. They were then tested for sex-role stereotyping on a 24-item measure, each item showing a male and a female and asking a question about them. (JMB)

Reprint from American Education, August-September 1969.

The degree of reality perception of cartoon and human-fantasy televised episodes was measured in four- and five-year-olds. Five-year-olds had a more mature reality perception than four-year-olds. Only five-year-olds had a more mature reality perception of cartoon than of human fantasy episodes. (Author/RD)

This study, a part of a larger project, investigated what children learn about gender roles from cartoons and how these cartoons might color the children's view of the world. A total of 89 children ranging in age from four to nine were sampled from three different locations (a university-affiliated day-care center and two parochial schools near…

Children's attention to four cartoons was observed in a laboratory session at the end of a two-year longitudinal study of home television viewing. Age (5 or 7), verbal ability (PPVT-R score) and home viewing history were examined as predictors of visual attention. There were no age differences, but PPVT-R scores were positively related to…

This study investigates pro-social and anti-social behaviors portrayed on prime time and Saturday morning television during the 1975-76 season. An initial review of relevant research in this behavioral area is followed by a description of the basic content categories for pro-social and anti-social behaviors, motives and consequences of these…

A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

This paper discusses research on the effects of formal features of television programs on children's attention, comprehension, and social behavior. Formal features are defined as visual and auditory events which are not primarily a part of the content or message. Three models of the influences of form and content are discussed: (1) the…

New technologically-oriented cartoons have been developed in the 1980s, and they may influence the attitudes and behaviors of their viewing audiences, who are comprised primarily of male children. A study analyzed "The Transformers" television program (a new robotic cartoon consisting of a mixture of violence, technology, space travel,…

Trends in violence in television drama were measured over a seven-year period climaxing with 1973-1974. About 70 percent of programing in 1973 contained violent episodes, as opposed to 80 percent in 1967. However the proportion of domestic crime programs increased, while programs of historic or exotic episodes declined, so that violence was…

Critically reviews research on effects of cartoon violence on children's moral understanding and behavior to enable early childhood educators and parents to make informed decisions about what constitutes potentially harmful television viewing. Focuses on preschoolers' limited comprehension of television content and relatively sophisticated moral…

Prompted by the concern of parents and educators with both the process of a child's language acquisition and the amount of time spent watching television, a content analysis of children's television commercials was conducted to see if this form of mass media could be used to stimulate language skills in children. The 36 commercials were drawn from…

Children learn sex-appropriate behavior through the influences of parents, teachers and the media. This study examined the most popular medium, television, and in particular television cartoons and their influence on children's attitudes toward science and technology. The amount and types of science and technology, along with the types of…

A sample of 285 parents of children in kindergarten, second, fourth, and sixth grades was interviewed about their children's television viewing habits. Analyses revealed that interest in classic cartoons, which typically display violence for violence's sake, was predicted by grade, whereas attraction to typically justice-restoring violent fare was…