In 1966, Joan Ganz Cooney was a documentary producer at Channel 13 when Lloyd Morrisett, then Vice President at the Carnegie Corporation of New York, offered her an opportunity that would change the landscape of children's media forever. The Carnegie Corporation provided funding for a three-month study during which Joan traveled the country to…

A discussion of television audience research in Germany. (HB)

A brief discussion of audience research efforts by the Sri Landa Broadcasting Corporation. (HB)

"An expert gives guidelines on correct monitor placement for proper viewing. (Editor)

"How to determine program priorities is a problem faced by every educational station in the nation. This article reports on a systematic approach to this dilemma being used in Oregon. (Editor)

The results of a telephone survey were used to estimate that 156,000 families watch WPSX-TV, an Educational television station located in central Pennsylvania. Of the sample contacted (N=1,984) 78% watched the station at least once a week and 15% watched daily. During the telephone interview 80% of the respondents agreed to fill out a follow-up…

The senior commissioning editor for educational programing on Channel Four, a British television channel committed to quality programing, discusses how plans have progressed through the first year of broadcasting. She specifically discusses target audiences, labelling, how many people have been reached, special programing, innovation and…

Explains how the media can best be utilized in aiding the growth of a developing country." (Editor)

Discusses the factors involved in preparing ETV programs that will be meaningful to villagers in India. (LS)

Who watched "Sesame Street" and with what frequency at different socioeconomic levels? This utilization study provides answers to the question by compiling data from national ratings, special surveys commissioned by the Children's Television Workshop, and unsolicited, independently conducted surveys which were brought to the Workshop's…