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Nass, Clifford; And Others – Journal of Communication, 1996
Examines whether role assignments to television sets (assignments of particular content to particular screens) influence what viewers think about what they watch. Finds that designating TV sets for specialized functions or uses results in more positive evaluations of the content, even when the TV sets and programming are identical. (SR)
Descriptors: Audience Response, Communication Research, Television Research, Television Viewing

Eastman, Susan Tyler; Newton, Gregory D. – Journal of Communication, 1995
States that contrary to previous reports of "grazing," most viewers only used their remote control devices (RCDs) once or twice every half hour. Claims that the dominant RCD operation was direct channel punching, as opposed to dial turning. Concludes that most RCD activity did not take place during a program, thus voiding industry…
Descriptors: Audience Response, Audiences, Programming (Broadcast), Television Research

Shapiro, Michael A.; Lang, Annie – Communication Research, 1991
Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…
Descriptors: Audience Response, Cognitive Processes, Higher Education, Television Research

Lang, Annie; And Others – Communication Research, 1993
Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Memory

Hawkins, Robert P.; And Others – Communication Research, 1995
Examines the visual attention of undergraduate students to the television screen. Finds that varying relatedness of episodes, for which strategic inertial processes should vary in strength, produces a corresponding difference in inertia of looks crossing boundaries. Suggests that results previously interpreted as reflecting nonstrategic processes…
Descriptors: Audience Response, Higher Education, Television Research, Television Viewing

Lin, Carolyn A. – Human Communication Research, 1993
Examines adolescents' television viewing motives, activities, and satisfaction, in an attempt to integrate the audience activity construct into the uses and gratifications model. Suggests that more strongly motivated viewers engage more actively in various audience activities throughout the viewing process and receive greater viewing satisfaction…
Descriptors: Adolescents, Audience Response, Mass Media Use, Secondary Education

Schmeidler, Emilie; Kirchner, Corinne – Journal of Visual Impairment & Blindness, 2001
A study involving 111 adults with blindness examined the impact of watching television science programs with and without audio description. Results indicate respondents gained and retained more information from watching programs with description. They reported that the description makes the program more enjoyable, interesting, and informative.…
Descriptors: Adults, Audience Response, Auditory Stimuli, Blindness

Smith, Stacy L.; Boyson, Aaron R. – Journal of Communication, 2002
Examines violence in music video programming. Reveals that 15% of music videos feature violence, and most of that aggression is sanitized, not chastised, and presented in realistic contexts. Discusses the findings in terms of the risk that exposure to violence in each channel and genre may be posing to viewers' learning of aggression, fear, and…
Descriptors: Aggression, Audience Response, Programming (Broadcast), Secondary Education
Lind, Rebecca Ann; Rarick, David L. – 1991
Television journalism has long been the object of study by scholars of news media ethics. A study examined the reasoning process and the criteria for judgment used by viewers when evaluating possibly problematic television (TV) news content, and analyzed these criteria as they are applied to ethical issues and problems in TV newscasts. Thirty-four…
Descriptors: Audience Response, Ethics, Evaluation Criteria, Higher Education

Wilson, Barbara J.; Smith, Stacy L.; Potter, W. James; Kunkel, Dale; Linz, Daniel; Colvin, Carolyn M.; Donnerstein, Edward – Journal of Communication, 2002
Investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. Notes that the violence itself is just as likely to be glamorized in children's as in nonchildren's shows, but it is even more sanitized and more likely to be trivialized. Documents five subgenres of children's programming…
Descriptors: Audience Response, Childrens Television, Elementary Education, Programming (Broadcast)

Brosius, Hans-Bernd – Communication Research, 1993
Argues that effects of emotional visuals accompanying television news broadcasts are reflected not in the exact recall of text but through specific kinds of errors in recall and the relation of these errors to certain parts of the item. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Pictorial Stimuli

Crigler, Ann N. – Journal of Communication, 1994
Examines the relative power of visual, audio, and audiovisual television messages on people's understanding of political issues. Shows that audio alone is just as effective as a combined audio and visual presentation for conveying information. Shows little difference between the effective responses to audio and video channels. (SR)
Descriptors: Audience Response, Higher Education, Mass Media Effects, Political Issues

Conway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables
Schmitt, Kelly L.; And Others – 1993
This study examined children's attention to formal features and other attributes during television viewing. Subjects were 40 children, ages 2, 5, 8 and 11 years old, who were videotaped watching television at home during a 10-day period. Among other attributes, children's visual attention to television was coded, along with television program…
Descriptors: Attention, Audience Response, Children, Family Environment

Potter, W. James – Communication Research, 1991
Attempts to elaborate the cultivation hypothesis by examining some proposed subprocesses, especially learning and construction with first- and second-order measures. Examines the relationship between first- and second-order measures. Argues that cultivation theory needs to be extended. (SR)
Descriptors: Audience Response, Communication Research, Mass Media Effects, Mass Media Role