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Dees, Arthur F. – Educational and Industrial Television, 1973
A look at how KECT-TV, St. Louis, uses viewer enrollment and involvement in order to gain support of the public television station. (Author/HB)
Descriptors: Educational Television, Financial Support, Participation, Program Guides
Fox, Roy F. – 1997
Since 1989, Channel One has broadcast a 10-minute newscast with two minutes of commercials. In exchange for receiving the Channel One broadcast, schools promise that 90% of the students will watch Channel One for 92% of the time; that each program must be watched in its entirety; that a show cannot be interrupted; and that teachers cannot turn the…
Descriptors: Advertising, Childrens Television, Cognitive Processes, Educational Television