This paper discusses from a historical perspective past shortcomings of public service television with its protective information policies, indifference to audiovisual language, absence of diversity in journalistic thematic choices, and "boring" style of television reporting. It is argued that there has been a substantial lack of concern…

A phenomenon which tends to transform the function and methods of traditional television consumption is the gradual reduction of its "mass" dimensions, which tend to disappear for an increasing share of the audience. This reduction of the mass dimension ranges from fragmentation of the audience to its segmentation, and, in the most…