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Peer reviewedWilhoit, G. Cleveland; de Bock, Harold – Journal of Communication, 1976
Reports a study conducted in Holland that concludes that "All In The Family" isn't likely to have a reinforcement effect on persons high on parental authoritarianism, lifestyle intolerance or ethnocentrism. (MH)
Descriptors: Attitudes, Commercial Television, Cultural Awareness, Cultural Context
Download full textWilhoit, G. Cleveland; de Bock, Harold – 1976
A national sample of 503 Dutch people aged 15 and over who were accessible by telephone was used in this longitudinal study of reactions to a series of eight broadcasts of "All in the Family." Attitude scales were developed for three independent variables--ethnocentrism, lifestyle intolerance, and parental authoritarianism. Questionnaire…
Descriptors: Adults, Bias, Cognitive Processes, Communication (Thought Transfer)
