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| Social Behavior | 3 |
| Television Research | 3 |
| Television Surveys | 3 |
| Television Viewing | 3 |
| Audience Analysis | 2 |
| Audience Response | 1 |
| Behavior Patterns | 1 |
| Broadcast Television | 1 |
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Himmelweit, Hilde T.; And Others – 1970
A 1955 survey of the effects of television on 10 to 14 year-old children in Great Britain is reported. A discussion of the problem investigated is presented first--the impact of television on children. Next a summary of the main findings is offered detailing the amount children view and the way in which different children react to television. A…
Descriptors: Broadcast Television, Children, Commercial Television, Programing (Broadcast)
Download full textPorter, Michael J.; Sapp, Aimee – 1996
A study examined how college students watch television: Are there gender differences in how students watch? Is watching a form of socialization or a means of escape and diversion? Is there a relationship between students' GPA and the number of hours they spend watching television? Subjects were 379 full-time undergraduates--half of whom were male…
Descriptors: Audience Analysis, Audience Response, Higher Education, Sex Differences
McDonald, Daniel G.; Glynn, Carroll J. – 1986
Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for children, and (3) some of the antecedents of…
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Data Analysis
