This research is concerned with the impact of television in an area where the majority of native adults originally had a limited understanding of the language or conventions of the medium. The survey analyzed is the second measurement of a "time series" research design. Responses to an open ended questionnaire are compared to responses of an…

The results of a telephone survey were used to estimate that 156,000 families watch WPSX-TV, an Educational television station located in central Pennsylvania. Of the sample contacted (N=1,984) 78% watched the station at least once a week and 15% watched daily. During the telephone interview 80% of the respondents agreed to fill out a follow-up…

Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)

THE PURPOSE OF THIS STUDY WAS TO LOCATE CLOSED-CIRCUIT TELEVISION (CCTV) INSTALLATIONS IN EDUCATIONAL INSTITUTIONS ACROSS THE UNITED STATES, COMPILE A DIRECTORY OF THESE INSTITUTIONS, DESCRIBE THE EQUIPMENT AND FACILITIES IN USE, LOCATE PATTERNS OF UTILIZATION OF CCTV SYSTEMS, AND DESCRIBE THE DEVELOPMENTAL PROCESS OF THIS NEW FORM OF EDUCATIONAL…

A nationwide survey was conducted for the Corporation for Public Broadcasting to determine school superintendents' planned use and implementation of Instructional Television Fixed Service (ITFS). Two hundred and fifty superintendants from 310 randomly-selected school districts with over 6,000 enrolled pupils responded to a postal card…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

Reports results of study using mass observation and survey data to determine who is responsible for selection of television programs at home, how program selection processes occur, and how roles of family position and family communication patterns influence these activities. Research methodology and dominant selectors of television programs are…

The last in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. Discussion centers on…

Public television differs from commercial broadcasting in its assumptions, goals, and approaches. While commercial television seeks the largest possible audience, public television seeks to maximize the effectiveness of a program for a specific audience, not maximize the size of the audience. This study sought to provide a method for determining…

A study focused on audience selectivity and involvement before and during television exposure. Two types of selectivity were considered: program selection before exposure and changing channels while viewing. The study included four indications of audience involvement: intentionality, or anticipating TV viewing; attention or focused cognitive…

In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…

The third in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. This segment of the…

A telephone survey was conducted in an attempt to test the veracity of some of the traditional questionnaire items commonly associated with the assessment of the Public Television image. The results of the survey indicated that items commonly used in these assessments (production competency, worthwhileness of minority programing, interest of the…

The four chapters of Volume II contain summaries of the research studies conducted during the development of the Georgia Educational Television Evaluation Model. They are: Instructional television questionnaires, evaluation of communiques and teacher aids--"Wonderful You," evaluation of communique and teacher aids--"Patterns," and summary of…

Discussion of mood management strategies focuses on a study of pregnant and non-pregnant women and new mothers, that was designed to examine television program preferences as a function of the physiologically induced affective stages of pregnancy. Television viewing habits are examined and affective dispositions are ascertained. (29 references)…