Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)

Results indicate that hearing-impaired students watched more television, expressed more affinity toward the medium, and were more likely to perceive it as depicting reality than did their hearing counterparts. (PD)

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…

Studies a large sample of Dutch children. Finds that a positive-intense daydreaming style was stimulated by watching nonviolent children's programs and was inhibited by watching violent dramatic programs, while an aggressive-heroic daydreaming style was stimulated by watching violent dramatic programs and inhibited by watching nonviolent programs.…

Updated and extended research on television viewing and magazine reading of older adults (n=74) and compared it with media preferences of college students (n=149). Results indicated older adults viewed more television, although viewing preferences were more similar than expected. Most respondents cited entertainment as primary motive for…

A study examined how college students watch television: Are there gender differences in how students watch? Is watching a form of socialization or a means of escape and diversion? Is there a relationship between students' GPA and the number of hours they spend watching television? Subjects were 379 full-time undergraduates--half of whom were male…

An exploratory study focused on usage patterns of television remote control devices (RCDs), examining how and why individuals use television RCDs to "graze." The study identified the gratifications obtained from RCD use and evaluated their relative importance in accounting for variations in RCD use. Subjects were 455 undergraduates in…

To identify the descriptors most frequently associated with four popular television talk show hosts and to isolate the fundamental dimensions of the images of those talk show hosts, a study surveyed 209 students from Memphis State University and the University of Arkansas (Little Rock) about their impressions of Johnny Carson, David Letterman,…

THE BROAD STRUCTURE OF STUDIES IN THE USE OF EDUCATIONAL TELEVISION FOR MEETING THE GROWING NEEDS OF JUNIOR COLLEGE PROGRAMS IN THE STATE OF OREGON WAS DESCRIBED. THE TELEVISION COURSE OUTLINE WAS DESCRIBED AND REASONS GIVEN FOR STUDENT ENROLLMENT IN THE COLLEGE OF THE AIR PROGRAM. AN INDEPENDENT PROGRAM OF HIGHER EDUCATION THROUGH INSTRUCTIONAL…

The television component of each of the four courses offered to date by the Universtiy of Mid-America and the State University of Nebraska is by design an important instructional element of the course. Enrollees in the courses were surveyed for their opinions. Generally the course television components have been considered to be both helpful and…