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Kline, F. Gerald – Educ Broadcasting Rev, 1969
Speech given before the National Association of Educational Broadcasters' Convention (Washington, D.C., November 22, 1968).
Descriptors: Cultural Context, Foreign Countries, Mass Media, Media Research
Lopez, Ronald W.; And Others – 1973
A study of the audience of a Spanish-language-only television station in Southern California was conducted in order to gain information about media utilization and attitudes of Spanish-speaking people in the United States. The first part of this report outlines the major historical and sociological factors which have kept Mexican Americans…
Descriptors: Audiences, Cultural Awareness, Cultural Background, Cultural Context