A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…

The first non-commercial cable television (CATV) project in Sweden was conducted in Kiruna since it was the site of an established commercial CATV network. The Kiruna project goal was to emphasize locally produced programs. Objectives tested were production and planning forms, cooperation between groups, and utilization of a program bank.…

Describes a study of media deprivation which analyzed data on 215 adolescents collected during a Swedish television strike in 1980. Notions of dependency/affinity with the medium, functional alternatives to media consumption, and motives for using television were investigated. (MBR)