Descriptor
| Audience Response | 1 |
| Higher Education | 1 |
| Motivation | 1 |
| Predictor Variables | 1 |
| Television | 1 |
| Television Research | 1 |
| Television Surveys | 1 |
| Television Viewing | 1 |
Source
| Communication Research | 1 |
Author
| Conway, Joseph C. | 1 |
| Rubin, Alan M. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedConway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables
