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Gerbner, George – Issues in Science and Technology, 1987
Discusses the portrayal of science and scientists on prime-time television and assesses the impact that it has on public conceptions of science. Reports that television cultivates a less than favorable orientation toward science and scientists. Offers recommendations for improvement. (ML)
Descriptors: Commercial Television, Mass Media, Nonformal Education, Popular Culture
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1981
A five-study evaluation assessed the appeal of Over Easy to its target group and its effectiveness in meeting stated objectives. Aimed at viewers over the age of 55, the daily, half-hour magazine-format program produced by KQED-TV San Francisco, is intended to inform them, encourage positive attitudes about aging, and encourage interaction among…
Descriptors: Aging Education, Mass Media Effects, Middle Aged Adults, Older Adults
Peer reviewed Peer reviewed
Hepburn, Mary A. – Social Education, 1997
Summarizes a wealth of evidence establishing a causal relationship between television viewing and violence. Outlines a series of corrective measures available within the fields of media literacy, public policy, and education. Briefly discusses related issues such as government versus self-regulation, and First Amendment protections. (MJP)
Descriptors: Critical Viewing, Elementary Secondary Education, Mass Media Effects, Mass Media Role
Peer reviewed Peer reviewed
Hepburn, Mary A. – Social Education, 1997
Provides background information and learning activities for six areas of inquiry concerning media literacy and violence. These are (1) "Monitoring 'Action' in TV Cartoons"; (2) "To Market, To Market (Share)"; (3) "What's 'Educational' Anyway"; (4) "Rating the TV Rating System"; (5) "Nine Risks of TV Violence"; and (6) "Teenagers in the News." (MJP)
Descriptors: Content Analysis, Critical Viewing, Elementary Secondary Education, Journalism