In 1966, Joan Ganz Cooney was a documentary producer at Channel 13 when Lloyd Morrisett, then Vice President at the Carnegie Corporation of New York, offered her an opportunity that would change the landscape of children's media forever. The Carnegie Corporation provided funding for a three-month study during which Joan traveled the country to…

The purpose of this study was to investigate various textual characteristics of popular children television shows. More specifically, researchers examined both the quantity and quality of question asked (i.e., question training). Furthermore, several readability components among the different shows (e.g., narrativity, syntactic simplicity,…

Empowering children for a critical and judicious use and consumption of media is a main objective of media literacy. This paper aims to examine the range of television programs available for children in Portugal through a comparative analysis of the programming for children broadcast by the four Portuguese terrestrial channels (RTP1, RTP2, SIC and…

For nearly four decades, Sesame Workshop has brought the joy of learning to the world's youngest citizens through the introduction of locally-produced coproductions of the preschool television series, "Sesame Street". Many of these television shows have been specifically designed to forward important prosocial messages directly linked to…

A discussion of two basic questions that instructional television users must ask. These are: 1) Where should the student sit in order to see? and 2) What does the teacher need to do to improve viewing conditions?" (Author/LS)

This chapter explains how the show "The Avengers," a popular British television program with an unusual female lead role, captured the imagination of women viewers in England from 1962 to 1964. After describing the show and then the research project investigating viewers' responses to it, this chapter explores the experience of watching…

Ontario's educational television station, TVO, has developed into one of the most exciting broadcasters in North America. Federally licensed and provincially controlled, the Toronto based system achieves quality programming amidst a maze of 22-channel offerings. (RAO)

Author examines educational television programming and suggests catagorizing programs by purpose instead of type. (HB)

Reports on a study of the maximum rate of presentation at which relevant visual information could be transmitted before recall was impeded." (Author/AA)

How to improve the design of research on the effectiveness of media." (Editor)

In this experiment, students were told they were expected to 1) enjoy, 2) evaluate, or 3) take a test on the subject of a presentation. The program was presented either in audio or video; students could obtain the other mode by pressing a button. Presentation format also varied. (Author/BD)

THIS RESEARCH STUDY WAS DESIGNED TO ANSWER 3 QUESTIONS CONCERNING THE DIRECTION AND DIRECTORS OF EDUCATIONAL TELEVISION STATIONS--(1) WHAT ELEMENTS OF DIRECTOR BEHAVIOR APPEAR MOST OFTEN IN JUDGMENTS OF DIRECTOR EFFECTIVENESS MADE BY TV STATION MANAGEMENT PERSONNEL, (2) WHAT ARE THE NON-BEHAVIORAL CHARACTERISTICS (I.E., AGE, EDUCATION, WORK…

A SEMINAR WAS HELD TO CONSIDER THE USES OF TELEVISION IN EDUCATION TO ASSESS PRESENT KNOWLEDGE IN THIS CONNECTION, AND TO IDENTIFY AREAS NEEDING STUDY AND RESEARCH. WHILE NO ONE COMBINATION OF PRACTICES WAS RECOMMENDED AS A MODEL IN THE APPLICATION OF TELEVISION TO THE VARIED PURPOSES OF EDUCATION, NEEDS, SUCCESSFUL PRACTICES, AND TECHNIQUES IN…

MANY QUESTIONS REGARDING EDUCATIONAL TELEVISION WERE DISCUSSED IN THIS REPORT ON THE ETV SEMINAR OF DECEMBER 5-8, 1963 IN CHICAGO, ILLINOIS. QUESTIONS DISCUSSED INCLUDED (1) WHAT CAN TELEVISION DO FOR THE PROBLEMS CONFRONTING EDUCATION, (2) WHAT ARE THE DEVELOPING PATTERNS OF USE OF TELEVISION IN EDUCATION, (3) WHAT IS BEING DONE IN OTHER…