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Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedMetallinos, Nikos – Canadian Journal of Educational Communication, 1991
Discusses changes that are needed in the perceptual, cognitive, and aesthetic principles governing the medium of television to compensate for the high-quality, filmlike picture produced by high definition television (HDTV), or improved definition television (IDTV). Topics discussed include changes in visual perception, cognitive processes and…
Descriptors: Cognitive Processes, Comprehension, Television, Television Research
Peer reviewedUnger, Lynette S.; And Others – Journalism Quarterly, 1991
Analyzes the content of more than 1000 commercials sampled from ABC, CBS, and NBC. Finds that nostalgia was used by means of theme, copy or music about 10 percent of the time and that nostalgic references to family activities or to "olden days" were most likely to be used with food and beverage commercials. (PRA)
Descriptors: Content Analysis, Higher Education, Television Commercials, Television Research
Peer reviewedShrum, L. J.; O'Guinn, Thomas C. – Communication Research, 1993
Finds support for the general notion of construct accessibility and its effect on judgments can help account for the influence of television viewing on social reality estimates. Shows that subjects who watch comparatively more television not only overestimate frequency or probability but also give faster responses to various types of cultivation…
Descriptors: Communication Research, Higher Education, Television Research, Television Viewing
Peer reviewedDominick, Joseph R.; And Others – Journalism Quarterly, 1975
Concludes that using the eyewitness news format--emphasizing violent, human interest and comic material--in an effort to gain larger percentages of the ratings may not be in the public interest. (RB)
Descriptors: Content Analysis, Higher Education, Journalism, News Reporting
Download full textAtkin, David; Litman, Barry – 1986
A study gathered information from "Variety" about production costs and final 32-week season ratings for prime-time series in order to determine what effect ratings have on whether a program is cancelled. The cancellation threshold against which these series could be judged was based upon final regular-season Nielsen ratings information.…
Descriptors: Commercial Television, Programing (Broadcast), Television, Television Research
Burkum, Larry G.; Niebauer, Walter E., Jr. – 1988
It would be to the advantage of cable operators to identify, in advance, those subscribers who have a high probability of voluntarily disconnecting their service, in order to develop strategies to anticipate and address the factors that might potentially lead to disconnection. A study developed a method for identifying likely disconnecters.…
Descriptors: Audience Analysis, Cable Television, Marketing, Television Research
Educational and Industrial Television, 1975
The results of a survey of readers concerning their buying plans. (Author)
Descriptors: Color, Color Planning, Surveys, Television
Little, Stuart W. – Saturday Rev, 1969
Descriptors: Educational Television, Mass Media, Television Research, Television Viewing
Wollert, James A.; Wirth, Michael O. – 1981
Anticipating government relaxation of guidelines for public affairs programing on television (the Federal Communications Commission--FCC--has already deregulated radio programing), researchers analyzed 1978 programing data for commercial television stations to determine percentages of informational (news plus public affairs), local, and…
Descriptors: Commercial Television, Federal Regulation, Programing (Broadcast), Scheduling
ADKINS, GALE R. – 1967
THIS RESEARCH STUDY WAS DESIGNED TO ANSWER 3 QUESTIONS CONCERNING THE DIRECTION AND DIRECTORS OF EDUCATIONAL TELEVISION STATIONS--(1) WHAT ELEMENTS OF DIRECTOR BEHAVIOR APPEAR MOST OFTEN IN JUDGMENTS OF DIRECTOR EFFECTIVENESS MADE BY TV STATION MANAGEMENT PERSONNEL, (2) WHAT ARE THE NON-BEHAVIORAL CHARACTERISTICS (I.E., AGE, EDUCATION, WORK…
Descriptors: Adults, Behavior Patterns, Educational Television, Job Analysis
MURPHY, J. FRED; AND OTHERS – 1961
A SEMINAR WAS HELD TO CONSIDER THE USES OF TELEVISION IN EDUCATION TO ASSESS PRESENT KNOWLEDGE IN THIS CONNECTION, AND TO IDENTIFY AREAS NEEDING STUDY AND RESEARCH. WHILE NO ONE COMBINATION OF PRACTICES WAS RECOMMENDED AS A MODEL IN THE APPLICATION OF TELEVISION TO THE VARIED PURPOSES OF EDUCATION, NEEDS, SUCCESSFUL PRACTICES, AND TECHNIQUES IN…
Descriptors: Educational Television, Seminars, Television Curriculum, Television Research
HULL, RICHARD B. – 1963
MANY QUESTIONS REGARDING EDUCATIONAL TELEVISION WERE DISCUSSED IN THIS REPORT ON THE ETV SEMINAR OF DECEMBER 5-8, 1963 IN CHICAGO, ILLINOIS. QUESTIONS DISCUSSED INCLUDED (1) WHAT CAN TELEVISION DO FOR THE PROBLEMS CONFRONTING EDUCATION, (2) WHAT ARE THE DEVELOPING PATTERNS OF USE OF TELEVISION IN EDUCATION, (3) WHAT IS BEING DONE IN OTHER…
Descriptors: Audiovisual Aids, Educational Problems, Educational Television, Seminars
The Impact of Formats on Public Reactions to Television News: Happy Talk Vs. Traditional Journalism.
Myers, Sandra L.; Kaid, Linda Lee – 1979
A study was undertaken to ascertain what difference if any there is in viewer reaction to television news shows done in a traditional way as contrasted with news done in a chatty "happy talk" manner. It was hypothesized that happy talk viewers should feel significantly more entertained, happier, less depressed, less concerned, less…
Descriptors: Emotional Response, Journalism, News Reporting, Television Research
Simmons, Katrina Wynkoop; And Others – 1977
This study examines the messages presented by fictional characters during the family hour, later prime time, and Saturday morning television in the 1975-76 season. Demographic variables of program attributes include type of program--family or medical drama, situation comedy, or action-crime; attributes investigated for the fictional characters…
Descriptors: Cartoons, Characterization, Childrens Television, Fiction
McCain, Thomas A.; Repensky, Gregory R. – 1972
The television camera is selective in the information in conveys. Since the effect image size has on receiver behavior is important, television production texts perpetually include discussions of camera shots and refer to close-ups as providing the most information. Yet none of the surveyed research has systematically controlled and examined the…
Descriptors: Comedy, Interpersonal Relationship, Photography, Production Techniques
