Ninety-one participants in focus groups were asked to rate six programs at a television network studio. The results indicated a substantial difference between indifference and ambivalence; about 92 percent of the respondents whose net affect was zero were ambivalent as opposed to indifferent. (JEG)

Examines prime-time television's portrayals of industries from the 1950s through the 1980s. Claims that television overrepresents service and public administration industries and underrepresents manufacturing. Asserts that these representations reflect widely shared cultural values and the commercial constraints of network television. (MM)

Author examines educational television programming and suggests catagorizing programs by purpose instead of type. (HB)

A brief preview of a recent study which is attempting to determine if the data presented in Television in the Lives of Our Children'' is still valid in 1970. (AK)

Concludes that the answer to the question of whether viewers restructure their lives to accommodate television or whether television is made to fit into the existing structure of their lives is functionally related to the programing and the time period involved. (FL)

Cites figures that indicate that the basic global flow of television programing is among eight rich countries and contends that these statistics also reflect those countries which have the most receivers and the largest audience population. (MH)

A study of sex as seen on television and as it relates to adolescent sexual self image demonstrates that a relationship exists between perceptions of television portrayals of sex and initial coital satisfaction. Satisfaction with being a virgin was unrelated to perceptions of television sex. (Author/LS)

The readability/usefulness of a new format for the final report of the Tri-State Adoption Project--involving Arkansas, Louisiana, and Texas in a television promotion effort--were evaluated. How busy decision makers (two federal, seven state, and 17 regional program officers) can be informed of evaluation research outcomes is illustrated. (TJH)

Investigates whether audience reaction to an editorial affect evaluations of adjacent newscasters. Tests effects of strong to weak television editorials on audience members and finds that strongly worded negative editorials cause a lowering of the judgment of competence of the adjacent newscaster if the audience members disagreed with the…

A study investigated whether selective attention to a particular television modality resulted in different levels of attention to and memory for each modality. Two independent variables manipulated selective attention. These were the semantic channel (audio or video) and viewers' instructed focus (audio or video). These variables were fully…

In order to determine the reading and television viewing habits of American adults during time spent in waiting rooms, a study observed 100 adults waiting outside the Emergency Treatment Room of John F. Kennedy Hospital in Edison, New Jersey, over a four-week period. Results revealed that more of these adults chose to watch television as an…

This report, the fourth in a series of six reports on television advertising and children, describes attitudes toward children's television advertising held by industry executives, government officials, and consumer critics. The accuracy with which each group perceives the positions of the other parties involved is also assessed. Data were…

Defines the violence profile as a set of indicators tracing aspects of the television world and of conceptions of social reality they tend to cultivate in the viewer's minds. Suggests using cultural indicators as a framework for a progress report on a long-range study of trends in television content and effects. (MH)