THIS RESEARCH STUDY WAS DESIGNED TO ANSWER 3 QUESTIONS CONCERNING THE DIRECTION AND DIRECTORS OF EDUCATIONAL TELEVISION STATIONS--(1) WHAT ELEMENTS OF DIRECTOR BEHAVIOR APPEAR MOST OFTEN IN JUDGMENTS OF DIRECTOR EFFECTIVENESS MADE BY TV STATION MANAGEMENT PERSONNEL, (2) WHAT ARE THE NON-BEHAVIORAL CHARACTERISTICS (I.E., AGE, EDUCATION, WORK EXPERIENCE) OF THE DIRECTORS NOW EMPLOYED IN A SAMPLE GROUP OF EDUCATIONAL TV STATIONS, (3) WHAT JOB ACTIVITIES ARE EXPECTED OF THE DIRECTORS NOW EMPLOYED IN A SAMPLE GROUP OF EDUCATIONAL TV STATIONS. DATA WAS COLLECTED FROM MANAGEMENT PERSONNEL AND FROM 73 DIRECTORS IN A SAMPLE OF 13 MIDWESTERN EDUCATIONAL TV STATIONS. PERSONAL INTERVIEWS WERE CONDUCTED IN THE STATIONS AND THE CRITICAL INCIDENT TECHNIQUE, A JOB ANALYSIS CHECKLIST, AND A PERSONAL DATA FORM WERE USED. OF THE 310 CRITICAL INCIDENTS COLLECTED, 69 PERCENT INVOLVED PERSONAL QUALITIES OF THE DIRECTOR AS THE CRITICAL BEHAVIOR. THE REMAINING 31 PERCENT OF THE INCIDENTS INVOLVED PROFESSIONAL KNOWLEDGE AND COMPETENCE. STATEMENTS OF CRITICAL REQUIREMENTS WERE FORMULATED. JOB ANALYSIS DATA AND DESCRIPTIVE CHARACTERISTICS OF THE DIRECTORS ARE PRESENTED IN 29 TABLES. (MS)