The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)

The results of a survey of readers concerning their buying plans. (Author)

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

Summarizes television research findings and theories, discusses research problems, categorizes instructional television variables, defines and describes "task relatedness," and presents the results of a survey of instructional media professionals concerning their opinions on instructional television use and their reactions to the concept of task…

Survey responses from 348 commercial television stations throughout the United States revealed that the broadcasting of television editorials was common practice for 214 stations (61 percent), that local topics were preferred by those that editorialized, and that most stations included station opinion in their editorials. (GT)

Surveys children and parents to examine children's active, conscious cognitive processing of television program information during home viewing. Finds that children's mental effort investment varies as a function of viewer age and the type of program being viewed. (SR)

The question of why advertisements for contraceptives are not shown on television in the United States is explored in this paper. The statement is made that although television is permeated with sex, network broadcasters steadfastly ban contraceptive advertising from the airways on the grounds that they do not want to alienate or offend viewers.…

A 2-YEAR STUDY WAS MADE OF THE STUDENT ENROLLMENT IN THE COLLEGE OF THE AIR. THE LARGEST GROUP CONSISTED OF PROFESSIONAL PEOPLE, THE MAJORITY OF WHOM WERE TEACHERS. IT WAS CONCLUDED THAT TO MAKE INSTRUCTIONAL TELEVISION MORE EFFICIENT THE NUMBER OF COURSES OFFERED SHOULD BE CONSIDERABLY REDUCED. REPORTS ON THIS STUDY ARE ED 003 637 THROUGH ED 003…

The findings of a survey conducted in January 1978 to determine the interests and characteristics of students enrolled in telecourses at Central Texas College, are reported. Questionnaires were returned by 41 percent of the telecourse students. Responses indicated that the large majority of these students were married Caucasian females between the…

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

A student-conducted television survey caused the fifth graders to read, think introspectively about their own television viewing habits, conduct interviews, analyze the resulting data, and write about the results. (BW)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)

Designed to indicate the reasons behind viewer program preferences, this 32nd report of an annual opinion poll presents the results of a survey which asked 914 participants to evaluate 3,584 television programs they liked, did not like, and/or to evaluate new programs. Tables summarize the reasons why programs were selected by viewers, their…

Interviews with 900 people provided data about the impact of cable television on public television viewing. The subjects came from three matched samples, each containing 300 homes drawn from the same geographic area of Salt Lake City, Utah, differing primarily in their subscription/access to cable television (homes with cable television, homes…

The results of a mail survey of pediatricians' views of TV programing policy as it relates to children are reported. (MM)