This report, the last in a series of six reports on television advertising and children, describes patterns of advertising exposure and evaluation in the naturalistic setting and examines the role of commercials in late childhood socialization. An omnibus questionnaire was administered to 775 fourth through seventh grade students in urban,…

Investigates the effects of pronutrition television programing on kindergarteners' nutritional knowledge, food preferences, and eating habits. Children were exposed to ten 20-minute videotapes over a period of 10 class days. Results suggest that children learned the nutrition concepts presented but failed to change food preference or consumption.…

The major purposes of this investigation were (1) to contribute to existing research on the preschool child's comprehension of disclaimers in television commercials, (2) to identify specific standard or modified disclaimers that are understood by preschoolers, and (3) to determine logical relationships between study variables. Disclaimers were…

A study of the relationships between television use and political socialization indicated that lower levels of political information and understandings of the workings of government are associated with increased quantities of television viewing, but that positive political attitudes and higher levels of political knowledge are associated with…

Finds that the better- and the less-educated members of a telephone survey recalled nearly the same amount of details from television newscasts, supporting the "knowledge-leveler" model of television as an educational medium for the general population. (RL)

Uses survey data from a 1994 United States Senate campaign in Missouri to show that using TV news for political and government information is positively associated with knowledge about candidates and not associated with cynicism toward politicians. Notes that results run counter to the popular notion that television news causes declines in…

Telephone interviews with 118 adults in the Gainesville, Florida, area were used to determine the relationships between the number and diversity of social problems mentioned by cable television subscribers versus nonsubscribers, socioeconomic status (SES), and media use. Media use was found to be associated with the type and number of problems…

This report, the first in a series of six reports on television advertising and children, presents the findings from a study designed to examine the impact of various advertising practices on the knowledge, attitudes, and behavior of young children. A total of 500 preschool and grade school children from both working-class and middle-class…

Describes a study that investigated whether the introduction of cable television in a community would lead to greater interest maximization and increase the gap between low and high socioeconomic groups' viewing of news and public affairs programs. (GW)

Investigated the role of television as a medium for communicating environmental information to the general public by determining the influence of a Cousteau documentary on viewer knowledge and attitudes and to assess changes in those characteristics over time. Survey form used is included in an appendix. (ML)

A summative research program sought to determine the impact, benefits, and consequences of "Feeling Good"--a series of hour and half-hour broadcasts oriented toward health, produced by Children's Television Workshop for airing on public television, and targeted toward the adult viewing population. The research procedure was a variant of…

Presents findings of a study (by Rosanne Fortner) which determined: (1) the impact of a Jacques Cousteau television documentary on ninth-grade students' knowledge and attitudes; (2) whether the same information presented by a classroom teacher would have a similar impact; and (3) if knowledge/attitude changes are retained for two weeks. (JN)

Reveals that attention to MTV and late-night programs is either unrelated to or negatively impacts campaign knowledge, while attention to talk shows is positively related to knowledge. Shows that, while respondents perceive themselves as being informed by talk shows, for the less educated, such attention is unrelated to campaign knowledge. (SR)