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Peer reviewedFedler, Fred; And Others – Journal of Drug Education, 1994
During the week of September 16-20, 1990, commercials promoting drugs and alcohol outnumbered the networks' news stories, documentaries, and public service announcements (PSAs) about illegal drugs by a ratio of almost 39 to 1. Considering the commercials alone, promotion of drugs and alcohol outnumbered the antidrug promotions by a ratio of almost…
Descriptors: Advertising, Drug Abuse, Drug Education, Drug Use
Sheiman, Deborah Lovitky – 1977
This paper addresses the issue of non-prescription drug commercials appearing on commercial television and the impact that they have on children. Self-regulatory standards set by the National Association of Broadcasters are cited, and research concerning children and drug commercials is discussed. A brief bibliography is attached. (RAO)
Descriptors: Children, Commercial Television, Drug Education, Research Reviews (Publications)
Peer reviewedWotring, C. Edward; And Others – Journal of Drug Education, 1979
Summarizes an evaluation of the impact of the 1976-77 Florida Drug Abuse television campaign, targeted at middle- and upper-class individuals. The article reports audience viewing frequency of the TV campaign announcements, differences between viewers and nonviewers, plus viewing and reaction differences between target and nontarget audience…
Descriptors: Adults, Audiences, Comparative Analysis, Drug Abuse
Download full textMcEwen, William J.; Wittbold, George H. – 1972
The magnitude of the effect television has on young people's lives makes it an important source of drug abuse information, but there is a question as to whether or not such information is persuasive. Some studies indicate that viewer response to anti-drug television commercials falls into four judgmental dimensions: relevant persuasion, negative…
Descriptors: Communication (Thought Transfer), Drug Abuse, Drug Education, Information Dissemination
Sroka, Iris E.; And Others – 1993
"3-2-1 CONTACT Extras" (Extras) are television specials produced by "3-2-1 CONTACT," a television series on science and technology for 8- to 12-year-olds. The production of each Extra is typically accompanied by an extensive program of formative research, designed to examine issues of comprehension and appeal, that helps guide…
Descriptors: Children, Childrens Television, Drug Education, Elementary Education
Silver, Rosalind, Ed.; Thoman, Elizabeth, Ed. – Media & Values, 1991
This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of the media in society and the growing incidence of addiction. Articles in this issue include: (1) "Culture of Addiction" (Rosalind Silver); (2) "Crack and the Box" (Pete Hamill); (3) "When It Comes to Drugs, Beware the Censor's Fix" (David Musto); (4)…
Descriptors: Advertising, Alcohol Education, Antisocial Behavior, Critical Viewing
