Respondents with combat experience were found to be more dissatisfied with the medium's performance and more sensitive to its effect on viewers than were other veterans. (KS)

Concludes that more than half of the stories on network newscasts contained anonymous source attributions. (FL)

Determining what aspects of television entertainment program content influence a viewer in his decision about the real/pretend nature of that content was the purpose of this study, in which interviews were conducted with children, adolescents, and adults. Interview responses were coded in categories of content cues, with the coding of content…

Suggests that from 1972-1974 there was little change in the representation of women as authorative voice-overs or as on-screen experts in television commercials without voice-overs. (MH)

Editor, Journal of Applied Communication Research, Drawer NJ, Mississippi State, MS 39762. Subscription Rates: $4.00, individuals; $6.00, libraries and institutions.

Results of a study conducted with 721 fourth, sixth, and eighth graders were not supportive of the assumed role of children's perceived reality of television in determining the impact of exposure to television on children's social behavior. (GT)

Shows that the criteria people use to judge television news credibility are different than those used to judge newspapers. Demonstrates that one source of this difference is that newspapers and television are evaluated from different levels of analysis. (RS)

A survey of 379 adults was used to assess the extent to which television news credibility scores were a function of researcher operationalizations of the concept. Underlying this effort were published reports suggesting that single item measures of television news credibility were either biased or inadequate indicators of a more complex…

A study examined the differences in perceived credibility of male and female television news broadcasters. News directors' attitudes concerning what makes a newscaster believable were surveyed by telephone. Their descriptions were converted to semantic differential scales. Next, two videotaped newscasts were produced, one with a male and one with…

In order to test the effects of high camera angle on credibility, high- and low-camera-angle versions of a televised speaker were recorded on videotape. Semantic differential ratings of the speaker were obtained from 176 college students randomly assigned to high- or low-camera-angle treatment groups. Factors identified as dynamism, competence,…

This publication contains two reports of research on news media. The first is a review of more than 100 studies conducted between 1955 and 1977 that indicate that both television and newspapers are used in a generally complementary manner, although they do compete with each other for diversionary time. Among the conclusions noted in the report are…

This study was designed to test the effects of speech analysis (television commentary) on audience responses to televised political speeches. Six hypotheses on the so-called instant analysis phenomenon were tested. Subjects for the study were 115 adults drawn from the Fort Collins, Colorado, community. While it was concluded that instant analysis…

Concludes that clothing worn by anchorwomen appears to influence viewers' perceptions of the credibility and effectiveness of their newscasts. (FL)

Presents a study of the effectiveness and believability of male and female newscasters among children and shows that newscaster sex does not effect believability ratings. Girls, however, learned more from a male than from a female newscaster. Newscaster sex did not affect retention of the newscast by boys. (JMF)

Investigated the educational effects of a Dutch schools television series designed to teach children aged 10 through 12 that television news broadcasts give a selective and thus subjective and incomplete impression of the news. Results indicate that the series led to an increase in children's knowledge of the news selection process, but no…