This chapter explains how the show "The Avengers," a popular British television program with an unusual female lead role, captured the imagination of women viewers in England from 1962 to 1964. After describing the show and then the research project investigating viewers' responses to it, this chapter explores the experience of watching…

How students, parents, and teachers reacted to the Channel One school news broadcast was studied in eight high schools and seven junior high schools in three school districts. Subjects included 581 teachers, 2,457 students, and 652 parents who were surveyed at the beginning of their experience with Channel One and at the end of the school year.…

The author traces the history of instructional television (ITV), concluding that classroom television is little more advanced or accepted than it was in 1950. He suggests that there will be an increasing use of videotaped, pre-recorded, inexpensively produced local television lessons in place of broadcast ITV. The basics of television production…

Ever since television became a daily staple of U.S. family life, its influence on children has been the subject of study and debate. No aspect of the debate has been more heated than violence in the media. But a growing knowledge base has shifted the focus of the debate from whether media violence contributes to violence in real life to what can…