Reveals that the three major television networks in the United States emphasize the "bad" aspects in their coverage of business news. (FL)

Applying knowledge of myth to the milieu of commercial television programming, this paper focuses on the way myth was generated in an advertising campaign that featured Lee Iacocca, chief executive officer of Chrysler Corporation, during the period of 1979-1982, when Chrysler moved from the edge of bankruptcy to financial stability. After…

Findings of a survey of the use of television in 398 businesses, nonprofit organizations, and government agencies indicate no direction in its use, and no pattern of realization of objectives or cost benefits through the use of media in these sectors. (RAO)

Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…