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Higher Education	3
Television Research	3
Mass Media Use	2
Adolescents	1
Audience Analysis	1
Broadcast Television	1
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Childrens Television	1
Communication Research	1
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Diversity (Institutional)	1
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Communication Research Reports

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McIntyre, Bryce T.	2
Chu, Donna	1

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Reports - Research	2
Collected Works - Proceedings	1

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VCR Use in Hong Kong.

Peer reviewed

McIntyre, Bryce T. – Communication Research Reports, 1995

Investigates videocassette recorder (VCR) use in Hong Kong, finding that the VCR does not compete with cinema-going and television viewing, but complements these activities. Confirms research in Western nations regarding VCR use. (SR)

Descriptors: Higher Education, Mass Media Use, Television Research, Television Viewing

Sex Role Stereotypes on Children's TV in Asia: A Content Analysis of Gender Role Portrayals in Children's Cartoons in Hong Kong.

Peer reviewed

Chu, Donna; McIntyre, Bryce T. – Communication Research Reports, 1995

Finds that male characters outnumbered female characters by a ratio of 2:1, but that female characters enjoyed far greater representation in cartoons produced in Japan than in cartoons produced in the United States and Great Britain. Shows that characters conformed to gender-related stereotypes, with males being more aggressive, rough, sloppy, and…

Descriptors: Cartoons, Childrens Television, Communication Research, Content Analysis

Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Entertainment Studies Interest Group.

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Association for Education in Journalism and Mass Communication. – 2001

The Entertainment Studies section of the proceedings contains the following 6 selected papers: "Mass Media Use and Teen Sexuality: Findings from the National Longitudinal Study of Adolescent Health" (Myra Gregory Knight); "Focus Group Analysis: Can It Help Explain Present Audience Discontent with Broadcast Network Television?"…

Descriptors: Adolescents, Audience Analysis, Broadcast Television, Diversity (Institutional)