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Abelman, Robert – Journal of Research and Development in Education, 1987
Investigation of the effects of an in-school curriculum designed to encourage children's awareness of and attention to television's prosocial portrayals revealed that the curriculum was successful in helping children to isolate and identify commercial television's prosocial fare. (Author/CB)
Descriptors: Affective Behavior, Elementary Education, Prosocial Behavior, Television Curriculum
Merrow, John – Phi Delta Kappan, 1985
Many young people consider watching television as repetitive and unchallenging as going to school. Putting children both behind and in front of the TV camera can tap creative energies and spark the desire to learn. Suggestions for school-based video production programs are offered. (PGD)
Descriptors: Educational Technology, Secondary Education, Student Motivation, Television Curriculum

Templeton, David E. – School Arts, 1976
In order to effectively use National Instructional Television's art series, Images and Things, there are two items which are of great help for setting the cogs and wheels in motion: NIT's Guide and Program Notes and the Learning Resource Kit. Article described both methods for improving instruction. (Author/RK)
Descriptors: Art Education, Child Development, Educational Television, Television Curriculum
Potter, Rosemary Lee – Teacher, 1980
This column presents 15 practical TV literacy ideas which a teacher can use to spark up a teaching year with no red tape, special funding, or planning. (Author/KC)
Descriptors: Class Activities, Elementary Education, Teaching Methods, Television

Watkins, L. Theresa; And Others – Journal of Educational Research, 1988
Ninety-one children participated in a study which evaluated a critical television-viewing skills curriculum. Students were given a comprehensive test of reality versus fantasy portrayals, special effects, and commercials. Methodology and results are presented and analyzed. (JL)
Descriptors: Childhood Attitudes, Comprehension, Curriculum Evaluation, Primary Education
Masterman, Len – Journal of the University Film and Video Association, 1983
A lecturer in the School of Education, Nottingham University, contends that teaching about the media need not be an elaborately complex business. He suggests some of the constituents of a worthwhile course, the nature and effects of television images, and areas for further investigation. (PD)
Descriptors: Higher Education, Production Techniques, Secondary Education, Teaching Methods
Sheehan, William – Instructor, 1974
Senior vice president of ABC News discusses ways to make the most of television news, and ways to lead students into sources of the news. (GB)
Descriptors: Commercial Television, Curriculum Development, Networks, News Media
SCHEIDEL, THOMAS M.; SHEPHERD, JOHN R. – 1961
THE FRAMES OF REFERENCE FROM WHICH THE EXPERIMENTAL DESIGNS WERE DISCUSSED WERE--(1) THE PRODUCER (AND HIS SITUATION) IN THE STATION AND (2) THE VIEWER (AND HIS PERCEPTION) OF EDUCATIONAL TELEVISION PROGRAM (ETV) STRUCTURE. ETV PROGRAM STRUCTURE, PROGRAM ORIGINATORS, AND THE DECISION-MAKING PROCESS WERE STUDIED TO DETERMINE THE INFLUENCE OF…
Descriptors: Adult Programs, Educational Television, Production Techniques, Program Evaluation
GOLDSTEIN, MARSHALL N.; SHEPHERD, JOHN R. – 1963
SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC…
Descriptors: Broadcast Television, Educational Television, Opinions, Program Evaluation

Gueulette, David – Lifelong Learning: The Adult Years, 1980
Television, the author asserts, is the overwhelming factor in the continuous education and socialization of people of developed nations. Examines criticism of mass media's potential for behavior modification and subconscious manipulation. Advocates alternative uses of television based on Paulo Freier's "total language" approach, to teach…
Descriptors: Audiovisual Communications, Lifelong Learning, Mass Media, Popular Culture

Roberts, Donald F.; And Others – Journal of Communication, 1980
Discusses two studies to teach children to be more critical of commercial appeals by showing them instructional films that teach how commercials attempt to persuade. Indicates that those who view the most television gain most from the films. (JMF)
Descriptors: Children, Critical Thinking, Elementary Education, Instructional Films

Lloyd-Kolkin, Donna; And Others – Journal of Communication, 1980
Outlines the development of a secondary school curriculum for teaching the following critical television viewing abilities: to evaluate and manage one's own television viewing behavior, to question the reality of television programing, to recognize the persuasive arguments on television, and to recognize the effects of television on daily life.…
Descriptors: Adolescents, Course Content, Course Objectives, Critical Thinking
England, David A. – Television & Children, 1982
Offers six proposals for integrating children's television viewing experiences into educational curriculum, including notions of how educated viewers use medium, how medium functions, television viewing, student influence on way medium is used in society, total community involvement, and qualifications for teachers of television. (EJS)
Descriptors: Broadcast Industry, Critical Thinking, Elementary Secondary Education, Media Literacy
Bell, John – 1984
Television viewing is shaping all of us and especially young people, far more than we know, and perhaps more than we are shaping ourselves. On television Americans see a lot of alcohol consumption; few old people; and many policemen, doctors, lawyers, judges, and law-breakers, but few blue collar workers, artists, salespeople, clerks, or…
Descriptors: Critical Thinking, Curriculum Development, Instructional Materials, Mass Media Effects
Ittelson, John C. – 1977
The complete text and pictures of a slide/tape and videotape presentation explain Prime Time School Television (PTST), a non-profit organization, with emphasis on the active role of participants in utilizing prime time programs in everyday teaching-learning situations. PTST encourages teachers to recommend and use evening television programs as…
Descriptors: Commercial Television, Educational Television, Librarians, Media Specialists