The purpose of this paper is to present and discuss learner responses to the television component of the various courses developed or offered by the University of Mid-America (UMA). Implications for courseware development are outlined, and research questions to be addressed are suggested. Four courses were offered by UMA: (1) Accounting I, (2)…

The relative achievement and appeal effectiveness of a multimedia nontraditional course with open learning adult learners and on-campus students were examined in this study of a University of Mid-America course. Focus was on (1) the achievement and appeal effects, with on-campus students employing or omitting the television component in the…