Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)

Examines the research on the effects of television advertising on children and discusses an experiment which studied children's vulnerability to television commercials. (MB)

Reviews literature on pronutrition messages in children's commercials and describes a study involving children ages 3 to 14 to test the effectiveness of incorporating health information disclosures into actual television commercials for highly sugared cereal and candy products. Results indicate most children were able to recall and make sense of…

A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program…

When a major national news magazine decided to advertise on television to increase circulation, market researchers had to design research procedures that would assess the effectiveness of various advertising options. The system was designed around the toll-free telephone number given in the advertisement, with the receiving operator recording the…

This replication of a 1969 study surveyed audience attitudes of 274 elderly adults about television and its importance in their lives. The report focuses on the issues of television as entertainment, companionship function, influence of commercials on buying decisions, preferred programing, objectionable programing, and television's portrayal of…