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Download full textTozzo-Lyles, Teresa A.; Walsh-Childers, Kim – 1995
A field experiment tested effects of "Channel One" commercials on impulsive preadolescent students' purchasing preferences, such as product liking and likelihood of buying regularly advertised products. A total of 67 sixth-grade middle school students participated in the field experiment. Students who viewed "Channel One' daily were…
Descriptors: Advertising, Attitude Measures, Intermediate Grades, Mass Media Effects
