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Age Differences | 1 |
Children | 1 |
Gifted | 1 |
Handicapped Children | 1 |
Individual Differences | 1 |
Intelligence Differences | 1 |
Memory | 1 |
Mental Retardation | 1 |
Sex Differences | 1 |
Television Commercials | 1 |
Television Research | 1 |
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Hendon, Donald W. | 1 |
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Hendon, Donald W.; And Others – 1974
To learn if differences in age, intelligence, and sex account for differences in children's memory of TV commercials and "degree of insistence" (DI) after viewing them, 54 gifted, 71 normal, and 53 educable mentally retarded children (of both sexes, 7-13 years) were questioned. The mediating influence of the three independent variables on DI was…
Descriptors: Age Differences, Children, Gifted, Handicapped Children