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Peer reviewedRobertson, Thomas S.; And Others – Communication Research, 1989
Assesses the television-viewing behavior of American, Japanese, and British children and examines several determinants of product-requesting behavior and parent-child conflict. (MM)
Descriptors: Childhood Interests, Communication Research, Conflict, Cross Cultural Studies
Download full textAnzai, Yayoi; And Others – 1986
To explore the portrayals of Americans in Japanese television commercials and Japanese in American television commercials, and how those portrayals are perceived by each nationality, a two-part study examined 745 American commercials and 956 Japanese commercials. Researchers first coded the number of American males and females who appeared in the…
Descriptors: Characterization, Content Analysis, Cultural Differences, Cultural Images
