This article focuses on aspects of children's rights as portrayed in television. The results of a six-month research study show analyses of television content of Channel 5, which is the only free-to-air, 24-hour, English-language entertainment channel in Singapore. The results identify the role of television in assisting Singapore to meet its…

This review of the current state of research on how children make sense of television and its content examines age-related differences in children's interpretations of television entertainment content in general, and advertising content in particular. A brief analysis and description of the fundamental principles of cognitive development theory…

Examines the research on the effects of television advertising on children and discusses an experiment which studied children's vulnerability to television commercials. (MB)

Examines the development of children's ability to differentiate among informational, instructional, and persuasive television messages. Found high comprehension of narrative content even by the youngest children, but correct perception of message intent occurred primarily among older children. (PD)

The purpose of this investigation was to determine whether the impact of television advertising on black children is significantly different from its impact on white children, and if the impact is good or bad in terms of psychological and social development. Following an extensive review of the literature on this subject, an exploratory survey was…

Prompted by the concern of parents and educators with both the process of a child's language acquisition and the amount of time spent watching television, a content analysis of children's television commercials was conducted to see if this form of mass media could be used to stimulate language skills in children. The 36 commercials were drawn from…

Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several…

The findings of this study indicated that children's capacity to comprehend television advertising is primarily a developmental phenomenon, although social and experiential factors may have a moderate positive and a minor negative influence, respectively. Research subjects were 289 elementary school boys of first, third, and fifth grade levels,…

In this collection of papers, 10 social researchers and mental health specialists review and assess the state of the art in relevant areas of their expertise to provide an up-to-date and comprehensive account of the role of television as a teacher. An overview of issues, findings, and recommendations by Elizabeth J. Roberts is followed by nine…

After seven judges had ranked 30 families for observed parental consumer teaching orientations and family television viewing habits, one family was selected for each cell of a 3X3 factorial design for age of children (3 to 5, 6 to 8, 9 to 11) and family consumer teaching orientation (high, moderate, low). These nine family groups were observed…

The relationship of television to the roles of society in caring for and nurturing the needs of the immature child are reviewed by the co-chairperson of the Committee on Children's Television. The roots of society's concern for the young are traced to Hammurabi and television's duality in denying that it influences children to violence, while…

Investigations of the growth of children's communicative behavior and ability, in terms of their interactions with media and their communication with other people, are described in this book. The first chapter presents an overview of the studies, explains the developmental perspective that characterizes them, and identifies some issues fundamental…

A study was conducted to compare the relative importance of several different variables from different theoretical perspectives in explaining how children understood the advertising on commercial television. Sixty-seven first and third grade students were interviewed individually to assess their current stage of logical operations and role taking,…

Television viewing by children is a major concern of parents, legislators, and educators in the United States today. By high school graduation a young person will have watched 15,000 hours of television as compared to 11,000 to 12,000 hours spent in school. Concerned groups fear a loss of reading ability, the development of a consumer mentality,…