Examines a San Francisco television station's decision to accept paid condom advertising. Notes that station leaders debated questions of public interest and public tastes in a city hard hit by AIDS. Finds that the station devised careful guidelines and began broadcasting the commercials on a trial basis. Notes that nearly all public and media…

When a major national news magazine decided to advertise on television to increase circulation, market researchers had to design research procedures that would assess the effectiveness of various advertising options. The system was designed around the toll-free telephone number given in the advertisement, with the receiving operator recording the…

A study examined whether assigning students to write analytically in response to video texts can lead to students becoming more critical viewers of television. A 30-second television commercial was shown to a freshman composition class with limited visual literacy training and to a class without such media literacy training. Students in both…