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Download full textWulfemeyer, K. Tim; Mueller, Barbara – 1990
"Channel One" is a 12-minute daily TV news program designed specifically to be broadcast to high schools. A study examined critically the content of "Channel One" commercials to determine the values, themes, formats, and appeals used to pitch products to students, with special emphasis placed on the values used and promoted in…
Descriptors: Audience Awareness, Broadcast Journalism, Cable Television, Classroom Environment
