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| Adults | 1 |
| Black Attitudes | 1 |
| Blacks | 1 |
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| Television Commercials | 1 |
| Television Research | 1 |
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| Heflin, Debbora Tiesha Ann | 1 |
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Heflin, Debbora Tiesha Ann – 1981
A great deal of research has examined the effects of the racial composition of advertisements on their acceptance by the black consumer. From this literature two antithetical findings have emerged: (1) television commercials that use black models are more meaningful to black viewers than are those using white models, and (2) black models in…
Descriptors: Adults, Black Attitudes, Blacks, Ethnicity
